ZEN MOBILITY, INDIA
New logo and rebrand delivers 5X boost in brand recall
Challenge
ZEN Mobility, an automotive start-up and B2B fleet provider to companies like Zomato and Delhivery, needed a bold and differentiated brand identity to stand out in a rapidly expanding EV market. The challenge was to craft a brand that communicated innovation, reliability, and accessibility — while appealing to both enterprise partners and urban consumers seeking sustainable mobility.
Solution
Wibe developed a new-age, energetic, and urban brand identity that positioned ZEN as a forward-looking electric vehicle manufacturer. The logo, color palette, and visual system were designed to convey speed, efficiency, and modernity, while the content tonality balanced technology with human-centered optimism.
From digital assets to print applications, every touchpoint reflected a seamless, future-ready design language that reinforced trust and scalability for B2B fleet clients.
Impact
- Established a cohesive brand language across identity, communication, and print touchpoints
- 5X lift in unaided brand recall
- Increased digital engagement by 3.2X
- Strengthened B2B positioning among top delivery and logistics companies
Services
- Logo Design
- Brand Identity Design
- Brand Communication Design
- Branding
- Print & Collateral Design
"Started working with them on a project for Branding & Logo Design, and they produced really innovative ideas & designs. The Branding has been appreciated by many of our clients as well. Another project is for a Corporate website of our Group company wherein a re-branding was to be done, and we have been impressed with the work ... Looking forward to working with such an enthusiastic team on future projects."NAMIT JAIN, CEO/CO-FOUNDER, ZEN MOBILITY
