Driving 46% faster product discovery for Esthetica’s global buyers

Esthetica, a premium manufacturer of spa and wellness furniture, needed a modern digital presence that reflected its craftsmanship and design excellence while improving global buyer engagement. The main challenge was product discovery — international buyers found it difficult to browse, filter, and identify suitable products efficiently, leading to missed opportunities and lower enquiry conversions.

Wibe designed and developed a premium, performance-driven website on WordPress CMS that combined visual storytelling with structured functionality.

We implemented intuitive navigation, smart product filters, and clear enquiry pathways to simplify exploration and conversion. The communication design elevated Esthetica’s luxury positioning while ensuring usability across global markets.