Powering Digital Growth for India’s No.1 Restroom Cubicle Brand

CHALLENGE

Merino Restrooms, India’s No.1 restroom cubicle brand, wanted to modernise its digital presence to reflect its industry leadership and innovation. The challenge was to create a website that effectively communicated its scale, product diversity, and credibility to architects, contractors, and enterprise clients — while driving higher engagement and dealer enquiries.

SOLUTION

Wibe designed a modern, performance-driven website built on a responsive WordPress CMS, focusing on clarity, accessibility, and conversion.

The user experience was structured to simplify product discovery and specification downloads, while the visual design emphasised precision, reliability, and scale. The communication design unified Merino’s brand voice across digital touchpoints, reinforcing trust and authority.

IMPACT

~ Strengthened brand credibility and leadership perception across India’s architecture and design community

↑ 5.2x increase in dealer and architect enquiries

↑ Improved average session duration by 68%