A timeless new digital identity for a 60 year old legacy brand

CHALLENGE

With over six decades of legacy, Decolite — a premier manufacturer of handcrafted chandeliers — wanted to modernise its brand identity for the new generation of leadership while preserving its heritage of craftsmanship. The challenge was to create a brand that felt timeless yet contemporary, reflecting both the artisanal precision of its products and the luxury sensibility of its clientele.

SOLUTION

Wibe developed a new visual identity and brand system inspired by the artistry and craftsmanship behind every chandelier. Drawing from the materials Decolite works with — copper, brass, and glass — the visual language was built on high contrasts, metallic tones, and sculptural imagery. A cursive logotype added sophistication and fluidity, while bold photography showcased the intricate handwork of artisans.

The digital expression was brought to life through a responsive website, designed and developed to highlight collections, custom work, and heritage through a refined, cinematic layout. The interface focused on visual storytelling — balancing dark elegance with tactile warmth.

IMPACT

- Established a luxury-ready brand identity

- Delivered a high-performance, responsive website focused on visual storytelling

- Strengthened brand perception among architects and luxury interior designers

- Unified print and digital presence under a consistent communication system