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Queens Meadows

41% faster bookings and strengthened brand recall for a himalayan eco-luxury resort

Challenge

Queens Meadows, an award-winning eco-luxury resort nestled amid Himalayan pines and deodars, wanted a brand identity that mirrored its organic ethos and bespoke guest experience. The challenge was to balance the raw beauty of nature with the refinement of luxury hospitality, creating a visual language that evoked both serenity and sophistication.

Solution

Wibe developed a comprehensive brand and digital identity inspired by the Himalayan lily, symbolising purity, beauty, and calm. The logo and visual system blended natural forms with refined detailing to evoke an atmosphere of organic sophistication and eco-luxury.br>
For the website, we designed and developed a WordPress-based responsive platform featuring a custom room-booking system. Through large-format imagery, subtle transitions, and textural depth, the design beautifully captured the resort’s serene brand essence.

The custom booking integration enabled guests to check availability, explore curated packages, and reserve stays effortlessly — improving conversion rates, user satisfaction, and direct booking efficiency.

Impact

  • 52% increase in direct booking enquiries within the first quarter
  • ↓ Reduced booking time by 41%
  • Strengthened long-term SEO visibility in the sustainable travel and boutique hospitality segment

Services

  • Brand Communication Design
  • Logo Design
  • Brand Identity Design
  • Print & Collateral Design
  • Website Design & Development
Queens Meadows brand identity with lotus line art on toiletries, mug, phone, key card, notebook and pen
Queens Meadows Hotel & Resort logo with blue script lettering and a purple line-art lotus flower on white
Queens Meadows Hotel & Resort printed menu with lotus logo, tied with twine on a wooden clipboard against pink
Queens Meadows lotus logo with Responsible Tourism text on a hanging wood slice against a pink background
Queens Meadows printed brochure open to a purple lotus illustration and a Himalayan mountain photo, with dried heather
Queens Meadows branded plate with a small purple lotus logo and watercolor green leaves on a mauve backdrop
Queens Meadows apron mockup on a wooden hanger, with a repeating purple lotus line pattern on white fabric
Queens Meadows door hangers in pink, white and purple lotus designs reading Laundry Service, Do Not Disturb, Room Clean
Queens Meadows House Wine bottle and glass with gold lotus line art, shown on wooden blocks against a pink backdrop
Queens Meadows enamel mug with a purple lotus line illustration, hung by its handle on a birch branch against a pink backdrop
Queens Meadows spa brochure with purple lotus illustrations and a card reading Experience the Himalayan Poetry
Queens Meadows homepage on a desktop monitor showing snow-capped Himalayan peaks and a book your experience button
Queens Meadows website on a tablet and phone, showing a Himalayan dusk hero and a luxury tents page
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