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Factorial, USA

~30% demo growth, an Awwwards honors and Satisfi Labs acquisition

Challenge

Factoreal, an AI-powered marketing automation SaaS platform, chose Wibe to design a website that would improve demo booking performance and elevate overall brand maturity. The mandate was to transform the website into a product-first, strategic growth engine.

Solution

Wibe approached Factoreal as a full conversion architecture build and not just a cosmetic redesign. We repositioned the website with value-first messaging, shifting from feature-heavy narratives. User journeys were restructured around high-intent flows to drive demo action. An interactive pricing builder enabled prospects to configure solutions dynamically, increasing engagement. A modular design system supported scalable landing pages and campaign agility, reinforced by a distinct visual language designed to elevate perception.

Impact

  • 28.7% increase in demo bookings
  • 2X increase in time on site
  • Awwwards Honors recognition
  • 1 unified scalable design system

Services

  • SaaS Website Design
  • Explainer Video
  • 3D Rendering & Graphics
  • Interactive Price Calculator
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Play Video
Factoreal website project workflow showing five phases from research to go live, with illustrated characters
Grayscale wireframes of Factoreal website pages on desktop and mobile, with the headline Every Marketer can be a Pro
Factoreal brand typography with Gilroy and Open Sans, plus a palette of Russian Violet, Plum, Xanthous, Tangerine and Chrysler Blue
Factoreal website page designs, including a tablet sign-up screen, 3D illustrations and a pricing calculator
Factoreal homepage full-page design with 3D illustrated characters, purple palette and a Start Free Trial call to action
Factoreal mobile pricing page with interactive plan builder, cost estimate panel and playful 3D illustrations
Factoreal mobile homepage on a phone showing e-commerce marketing features with illustrated workflow steps
Factoreal sign-up page on a tablet with a free 14-day trial form and 3D marketer climbing steps illustration
Factoreal 3D illust
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