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Cohort Tuitions, UK

27% lower bounce rates after the new website launch

Challenge

Cohort Tuitions, a private tuition brand with multiple centres across the UK, needed a strong digital presence to build trust, generate more leads, and strengthen its reputation among parents and students. The challenge was to create a website that not only reflected credibility and professionalism but also made discovering and enrolling in services simple and intuitive.

Solution

Wibe designed and developed a comprehensive, fully responsive website built on WordPress CMS. The strategy focused on increasing service uptake through branded storytelling, improved information architecture, and clear user journeys.

The design system featured a bright, modern colour palette harmonised to evoke Cohort’s approachable yet professional personality. Complementary emailer design and coding ensured consistency across communication touchpoints.

Impact

  • Cohesive digital communication system across web and email platforms
  • ↓ 43% reduction in bounce rate through improved navigation and clarity
  • Double-digit growth in qualified leads within the first quarter post-launch

Services

  • Brand Communication Design
  • Website Design & Development
  • WordPress Development
  • Email Design
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Full Cohort Tuition homepage design with colorful shapes, subject cards for Primary to A/A Level, and tutor portraits
Cohort Tuition mobile website screens showing the tutoring process, primary and 11+ programmes, and school values

Having been let down by an established web design team in the UK, we came across Wibe after looking through the Awwwards directory.Since the first ever meeting we have had with Wibe to ongoing communication and updates. We are just so happy and relieved to have found a digital partner we can trust to just get it right. They are super creative, passionate about their work and get just as excited as we do when unveiling new design ideas to us.MOHAMMED HUSSAIN, DIRECTOR, COHORT TUITION

Cohort Tuition homepage on a tablet with a smiling child at a desk and the headline Shaping Potential Into Results
Cohort Tuition website pages in blue and red shown on a tablet and screens, including the English and Maths Booster page
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