60.4% MoM growth in online orders after new branding and website

CHALLENGE

With the Indian men’s jewellery market witnessing strong momentum — growing at a CAGR of 18–20% in the luxury segment and over 6% overall — ACPL Exports Pvt. Ltd., one of India’s largest manufacturers and exporters of silver jewellery, identified a clear opportunity to enter this evolving category. The brand partnered with Wibe to build a direct-to-consumer label in the pure silver men’s jewellery space that could capture this emerging demand.

SOLUTION

Wibe delivered a complete end-to-end brand creation journey — from market research and brand strategy to naming, identity design, packaging, and a high-performance e-commerce website. The result was ZORD, a brand that fuses a man’s warrior spirit with his modern, dapper style.

As part of the go-to-market strategy, Wibe conceptualised and produced a bold music video — “I’ll be that Mard, who feels the Dard.” The campaign challenged stereotypes and celebrated men who see emotion as strength. On the operational front, we re-engineered packaging for e-commerce efficiency, optimising box dimensions to standard mail sizes — reducing waste and shipping costs while maintaining a premium unboxing experience.

IMPACT

~ A unified digital identity across touchpoints ↑ 60.4% month-on-month growth in online sales

↓ 34.5% reduction in courier and material costs