New logo and rebrand delivers 5X boost in brand recall

CHALLENGE

ZEN Mobility, an automotive start-up and B2B fleet provider to companies like Zomato and Delhivery, needed a bold and differentiated brand identity to stand out in a rapidly expanding EV market. The challenge was to craft a brand that communicated innovation, reliability, and accessibility — while appealing to both enterprise partners and urban consumers seeking sustainable mobility.

SOLUTION

Wibe developed a new-age, energetic, and urban brand identity that positioned ZEN as a forward-looking electric vehicle manufacturer. The logo, color palette, and visual system were designed to convey speed, efficiency, and modernity, while the content tonality balanced technology with human-centered optimism.

From digital assets to print applications, every touchpoint reflected a seamless, future-ready design language that reinforced trust and scalability for B2B fleet clients.

IMPACT

~ Established a cohesive brand language across identity, communication, and print touchpoints

↑ 5X lift in unaided brand recall

↑ Increased digital engagement by 3.2X

↑ Strengthened B2B positioning among top delivery and logistics companies