A global identity for the world’s fastest growing zipper & button manufacturer

CHALLENGE

Tex Fasteners, the world’s fastest-growing zipper and button manufacturer, needed a global brand identity that reflected its innovation, reliability, and scale. The challenge was to reposition Tex from a traditional industrial brand to a modern, globally credible B2B player — while showcasing its commitment to sustainability and future-ready manufacturing.

SOLUTION

Wibe partnered closely with Tex’s top management and marketing teams to deliver an end-to-end brand transformation. From brand naming and logo design to factory and product photography, print collaterals, and a WordPress website, every element was designed to communicate precision, progress, and purpose.

The new website was engineered for global performance — built on a lightweight WordPress framework with optimised load times, SEO architecture, and multi-device responsiveness. To strengthen corporate positioning, Wibe also created the sustainability-led campaign “A Decade of Sustainability,” which showcased Tex’s environmental initiatives and responsible innovation.

IMPACT

~ Established a unified global B2B identity across all platforms

↑ 1.9s average load time

↑ Increase in enquiries by 3.4X

↑ 62% increase in returning visitors

↑ 48% longer average session duration