A motion-led experiential website wins a Finalist at the Golden Award of Montreux 2025

CHALLENGE

The challenge was to design a brand-led digital experience that not only showcased Six Fields’ product range but also told its story. The campaign idea, “Hold onto the Good,” called for an experience that was nostalgic yet modern..

SOLUTION

Wibe created an immersive, motion-led storytelling website where scrolling itself became the narrative. As users scroll, a Six Fields beer can gently rolls across the screen, symbolising time, moments, and flow, before resting in a hand, visually embodying the campaign idea “Hold onto the Good.”

A playful Easter egg allowed users to type the number 6 to toggle the menu open and close, adding delight while subtly reinforcing the brand name. The Manifesto page unfolds line by line, like a slow pour, and a conversational, step-by-step contact form maintains a seamless interactive flow. A curated Food Pairing section, typically seen in wine brands, positioned Six Fields as a refined lifestyle experience.

Built with HTML5, CSS3, GSAP, JavaScript, jQuery, and WordPress CMS in PHP, the site delivered a cinematic yet high-performance digital experience.



IMPACT

~Honoured as a Finalist at the Golden Award of Montreux 2025

~Average session time of over 3 minutes

~Strengthened brand storytelling and lifestyle positioning