17% increase in cart value and 23% improvement in mobile conversions

CHALLENGE

Le’Calla, a US-based direct-to-consumer silver jewelry brand, needed to elevate its digital experience to match its premium positioning. The brand’s existing online store suffered from high checkout abandonment, slow mobile performance, and an inconsistent visual identity that limited conversions and customer engagement.

SOLUTION

Wibe redesigned Le’Calla’s brand identity and built a new mobile-first e-commerce storefront on WooCommerce. The platform featured a sleek, high-speed interface with efficient category filters, global search, dynamic gift guides, detailed menus, large image buckets, a “Customise Your Jewellery” module, and 1-click product discovery — all tied together through a streamlined one-page checkout and cohesive packaging design.

IMPACT

↑ 17% increase in average cart value

↓9.6% reduction in checkout abandonment

↑ 23% boost in mobile conversions

↑ 36% improvement in overall site speed