Contemporary jewellery for self-expression

Wibe was chosen to redesign the UI of the Four Seven e-commerce store as they were migrating from Magento Community Edition to the Enterprise Edition. While design thinking we focussed on three elements - Improving the mobile & web usability to aid conversions, making the product discovery easy and intuitive and enhancing the visual appeal of the store.

The navigation was completely changed and detailed fat menus introduced to aid product discovery. New features like style galleries and 'Four Seven Expressions' were introduced. The checkout flow was changed to a single click checkout with emphasis on discounts and deals.

We wanted the user to feel that the brand is luxurious yet affordable. So while designing the UI we used a grey & purple theme with combination of serif & sans-serif typography. What emerged was a visual style that was modern, expressive, aspirational yet affordable and within reach.

Digital Communication Design

High Fidelity Wireframes

Responsive UI Design

Design System

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