6x improvement in mobile engagement and a scalable e-commerce UI design system

CHALLENGE

Four Seven, a contemporary jewellery brand known for its expressive designs, was migrating its e-commerce platform from Magento Community to Enterprise Edition. The challenge was to redesign the UI and user experience to align with the brand’s modern, affordable-luxury positioning while driving conversions across mobile and desktop.

SOLUTION

Wibe completely reimagined the UI and user flow with a focus on usability, product discovery, and visual refinement. The navigation was redesigned with detailed mega menus for intuitive exploration, while new features like Style Galleries and Four Seven Expressions were introduced to inspire shoppers through curated looks and stories.

The checkout experience was simplified into a single-click flow, highlighting discounts and deals to increase purchase completion rates.

We built a scalable design system covering typography hierarchy, component library, button states, iconography, spacing grids, and colour variables to ensure consistency across the entire Magento Enterprise framework.

IMPACT

↑ 32% faster checkout completion through one-click flow

↑ 6x improvement in mobile engagement via responsive redesign

↑ Enhanced product discovery with structured mega menus and curated galleries