~30% demo growth, an Awwwards honors and Satisfi Labs acquisition

CHALLENGE

Factoreal, an AI-powered marketing automation SaaS platform, chose Wibe to design a website that would improve demo booking performance and elevate overall brand maturity. The mandate was to transform the website into a product-first, strategic growth engine.

SOLUTION

Wibe approached Factoreal as a full conversion architecture build and not just a cosmetic redesign. We repositioned the website with value-first messaging, shifting from feature-heavy narratives. User journeys were restructured around high-intent flows to drive demo action. An interactive pricing builder enabled prospects to configure solutions dynamically, increasing engagement. A modular design system supported scalable landing pages and campaign agility, reinforced by a distinct visual language designed to elevate perception.

IMPACT

↑ 28.7% increase in demo bookings

↑2X increase in time on site

↑ Awwwards Honors recognition

↑ 1 unified scalable design system