Engagement-led design delivers 100% ticket sales

CHALLENGE

EO Rise, a global event bringing together entrepreneurs from across the world, needed a powerful brand identity and digital experience that captured the vibrant, ambitious, and global spirit of its community. The challenge was to design an ecosystem that not only informed and inspired but also drove ticket conversions across international chapters.

SOLUTION

Wibe crafted a bold, engagement-led visual identity that embodied the entrepreneurial energy of the EO network. A mobile-first event website was designed and developed to serve as the central hub for information, schedules, and ticket sales — ensuring seamless navigation and high conversion.

To amplify pre-launch excitement, Wibe conceptualised, scripted, and produced a music video, collaborating with Richard Stirton (winner of The Voice South Africa) and acclaimed Bollywood actor Vijay Raaz. The campaign infused emotion, creativity, and global appeal — uniting EO members under one shared narrative of growth and connection.

IMPACT

↑ 100% of targeted ticket sales on launch day

~ Record engagement across global EO chapters

~ Established a unified brand identity across digital and print touchpoints