27% lower bounce rates after the new website launch

CHALLENGE

Cohort Tuitions, a private tuition brand with multiple centres across the UK, needed a strong digital presence to build trust, generate more leads, and strengthen its reputation among parents and students. The challenge was to create a website that not only reflected credibility and professionalism but also made discovering and enrolling in services simple and intuitive.

SOLUTION

Wibe designed and developed a comprehensive, fully responsive website built on WordPress CMS. The strategy focused on increasing service uptake through branded storytelling, improved information architecture, and clear user journeys.

The design system featured a bright, modern colour palette harmonised to evoke Cohort’s approachable yet professional personality. Complementary emailer design and coding ensured consistency across communication touchpoints.

IMPACT

~ Cohesive digital communication system across web and email platforms

↓ 43% reduction in bounce rate through improved navigation and clarity

↑ Double-digit growth in qualified leads within the first quarter post-launch