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Naming & Logo concept for a boutique chocolate manufacturer

Au Brun — gold (Au) plus brown (Brun): how we named and designed a logo for a boutique chocolate brand aimed at the premium segment.

Amit Jain

Naming & Logo concept for a boutique chocolate manufacturer

Name: Au Brun Concept: Chocolate = Brown Gold = AU Brun. Au is the Symbol for Gold and Brun is Brown in french. The brief given by the client was to have a name which also signifies what they sell. Target audience is the premium segment of the market so they wanted a logo which reflected the same.

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